Thanks to Isaac Newton…
The glorious color wheel
Published in
Sep 8, 2022
When I started working on a new branding palette, the color wheel was one of my starting points. Unaware, though, was I that Sir Newton mapped the color spectrum in the round.
The traditional wheel is aligned with RYB — red, yellow, blue. Remember elementary school lessons about mixing these primary colors? Red+Blue=Purple, and so on. Mixing those…
